Proactive use of internal data
Defining the 'midaxi' dress trend
2022 saw the rise of the ‘midaxi’ dress.
M&S sales data indicated that there was an increase in popularity for the new style.
We jumped on this and created a campaign to reveal what defined this new and upcoming dress trend.
We launched the campaign in the summer and achieved links on the likes of Red and Stylist.
Rebecca Hayler - Digital PR Manager
"I worked with Tanya as part of a brand partnership to drive Digital PR forward for M&S.
Tanya led the women’s and lingerie divisions and both were hugely successful. We were really pleased with the standard of content that came over to us, and the results that followed.
She always had a calm approach which gave me no doubt that we’d hit our KPI’s, it was a pleasure to work with her."
Product Launch PR
Supporting the launch of a new product
We supported the launch of Vita Coco’s new Pressed Coconut Water through the use of creative storytelling, recipe creation and product placement.
As part of this ongoing campaign, we were featured in titles such as Mail Online, The Sun and Cosmopolitan.
Expert-led PR
Onboarding an interior designer as a brand ambassador
To gain competitive advantage and position the brand as an expert and innovator within the interiors industry, we needed to team up with an interior designer to act as a brand ambassador.
Having a renowned interior designer on board opened up opportunities for us to provide insight and advice on a wider range of home interior topics.
We secured links on House Beautiful, The Sun and Ideal Home to name a few.
Jason Peterkin - Co-Founder
"Tanya led the 247 Blinds digital PR account for a number of years, helping us to drive significant organic growth and outrank our key competitors.
Tanya's strategic and relevancy focused approach meant that we consistently achieved fantastic results. We were always very impressed with the standard of work produced."
Creative Campaign Development
Creating an exclusive new product range
Following a boom in dog ownership during the 2020 lockdown, we launched an exclusive range of dog beds that were miniature replicas of some of Time4Sleep’s most popular beds.
We designed and developed the prototype for three dog beds, hosted a photoshoot and began outreach ahead of the Christmas season. Results included this standout piece on the Metro.
Jonathan Warren - Director
"Tanya is an experienced and highly qualified PR professional whom I worked closely with for a number of years whilst she led the Time4Sleep account.
Tanya has a wealth of experience in the home interiors industry and utilised her knowledge and skills to achieve fantastic results.
Tanya worked with the team to launch creative campaigns that got us featured across top tier publications, including the Metro, House Beautiful and Independent."
Experimental PR
Creating engaging campaign content
A brand awareness campaign where we teamed up with a dog behaviourist and filmed dogs’ reactions to understand how to spot the signs that your dog has a best friend.
We monitored dogs’ heart rates and found that they skyrocketed by 116% as soon as they spotted their ‘pooch pal’.
We were featured in the Mirror along with regional and pet publications.
Creative Newsjacking
Jumping on the 'Barbiecore' trend
Ahead of the launch of the Barbie film in summer 2023, ‘Barbiecore’ was trending everywhere.
We spotted the perfect Barbie-inspired property on the Holiday Cottages website and pulled together a reactive property-led story, showcasing the pink castle that was perfect for Barbie fans.
We achieved links in the likes of Independent, Time Out and House Beautiful.
Creative Newsjacking
Trend-led PR - 'mermaidcore'
We jumped on the ‘Mermaidcore’ trend after seeing it trending in the fashion industry, ahead of the launch of The Little Mermaid film.
Predicting that the trend would soon enter the home interiors space, we quickly pulled together an insight-led piece on how to get the look in your bathroom.
We achieved a number of relevant links on Ideal Home, House Digest and Apartment Therapy.
Data-led PR
The term ‘ick’ has become a commonly-used phrase, especially in the dating world. Noticing an increase in ick-related content on the TikTok, we surveyed people in the UK to find out the cringiest first date activities - with some hilarious results.
We achieved 32 results, with links on the likes of Metro, Yahoo and MSN.
Jumping on a TikTok trend
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